Targeting Persona Activation solves major pains in digital campaign planning
Overcomes
Limted Ressources
Limited ressources: Small businesses often have limited budgets and manpower to allocate to digital campaigns. This can make it difficult to compete with larger companies that have more extensive resources.
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Overcomes
Lack of Expertise
Lack of expertise: Digital marketing can be complex, and many small businesses may not have in-house experts with the necessary skills and knowledge to create and manage effective campaigns.
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Overcomes
Time Constraints
Time constraints: Running a small business can be time-consuming, leaving little time for managing digital campaigns. Finding the time to consistently create content, monitor campaigns, and analyze results can be a significant challenge.
Overcomes
Difficulty in Targeting
Difficulty in targeting the right audience: Identifying and reaching the ideal target audience can be challenging, especially when small businesses may not have a deep understanding of their online customer base.
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Beats Competition
for Ad Space
Competition for ad space: The digital advertising space can be highly competitive, especially on popular platforms like Facebook and Google. Small businesses may struggle to get their ads seen by their target audience due to competition from larger, well-established companies.
Helps Adapting
to Changes
Adapting to algorithm changes: Digital platforms often update their algorithms, affecting the reach and performance of ads. Small businesses may find it challenging to keep up with these changes and adjust their strategies accordingly.
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Facilitates
Measuring ROI
Measuring ROI: Determining the return on investment (ROI) from digital campaigns can be tricky, particularly when it comes to attributing conversions and sales to specific ad efforts.
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Beats
Ad Fatigue
Ad fatigue: Small businesses may find it challenging to constantly come up with fresh and engaging content, leading to ad fatigue among their target audience.
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Helps
Keeping up with Trends
Keeping up with trends: The digital marketing landscape is ever-evolving, with new trends, technologies, and platforms emerging regularly. Small businesses may struggle to stay informed and adapt their strategies accordingly.
PERSONA MANAGEMENT
Intuitive creation of large number of Targeting Personas organized in folders and defined with real advertising platforms parameters enabling automated activation of simultaneous multi-channel multi-campaigns on various platforms such as Meta, Google, and more.
PERSONA
ACTIVATION
Instead of having a traditional single campaign view and strategy marketers can come up with a multi-dimensional Smart Persona Campaign with multiple individual campaigns associated to mutiple Marketing Personas with a shared common budget.
OMNICHANNEL ACTIVATION
Omnichannel activation is necessary when the same Marketing Persona need to be targeted on different advertising platforms with the appropriate content and strategy from a centralized place with the same UX/UI, and the desired content and engagement strategy.
PERSONA REPORTING
What is important for any business is its ability to know who and where are its customers at any time. We help marketers shift to Persona reporting instead of camapign KPIs. More intuitive, more readable and understandable, without the need to expand data scientist team.
