MARKETING PERSONA ACTIVATION
Markaiter streamlines collaboration between marketers and agency partners, ensuring projects start with full alignment at strategic level and stay on schedule. By reducing the time spent generating or searching for progress reports or requesting for creation of the latest audience performance data, Markaiter allows more time for high-value tasks, enabling marketers and the whole organization to maximize their potential.
IMPROVE COORDINATION WITH INTERNAL AND EXTERNAL STAKEHOLDERS ALIKE​
Launching a new brand from scratch with an agency is typically taken anywhere from six to eight months. This can be easily reduced by more than 40% thanks to the ability to better coordinate through strategic management based on existing activable marketing personas working spaces within markaiter.
LARGE SCALE MARKEING PERSONA ACTIVATION
A Marketing Persona is meant to represent a segment of your segmented target market, not the whole thing. If your segment target market is ‘Health Professionals,’ it is perfectly justified to have multiple marketing personas for the different types of Heath Professionals so long as there is enough of a difference between them to warrant a separate marketing persona. You may have multiple Health Professional personas broken up by business size, or industry, or whatever makes sense for your business. Then assemble your defined Marketing Personae into stories and generate dedicated activations that are managed through user-friendly cards with dedicated first party data generation understandable by all departments througout the company. Scale your Acquisition Strategies with Markaiter®
