ACTIVABLE MARKETING PERSONA CREATION
Transform the way you discover your audiences. Through the use of activable marketing personas, marketers can reduce the time needed to agree on digital Go-To-Market strategies, approve budget, review creative, and plan media spend. Ultimately, this means quicker digital campaign cycles and more campaigns shipped each year, in a more strategic and legible manner. Markaiter® is empowering all digital teams and partner agencies with daily access to comprehensive Marketing Persona Activations data across multiple advertising platforms. Establishing a singular source of truth and data facilitates campaign planning and fosters informed and strategic decisions.
ACTIVABLE MARKETING PERSONA MANAGEMENT
STP Compatible
The STP marketing model serves as a strategic framework for businesses to streamline and identify distinct audience segments (Segmentation), pinpoint the specific audience they aim to engage (Targeting), and subsequently formulate tailored campaigns to effectively position themselves with that audience (Positioning).
ACTIVABLE MARKETING PERSONA CREATION
The initial phase of the STP marketing model involves market segmentation, often referred to as audience segmentation. In this stage, digital marketing teams categorize their target audiences into smaller groups based on specific characteristics.
The essence of crafting Marketing Personas lies in gaining a deeper understanding of all segmented and targeted potential customers, allowing better customization of decided marketing strategies. Marketing Personae serve as a valuable tool to help digital team members plan their work.
Markaiter® empowers you to effortlessly generate and organize a multitude of Marketing Personae, tailored to align with your company's diverse engagement strategies throughout the year. Efficiently create Primary and Secondary Activatable Marketing Personas, and strategically organize them to seamlessly align with your sales and marketing objectives.
ACTIVABLE MARKETING PERSONA INTERACTIVE CARDS
Each business can attract different types of customers, which means businesses generally don't limit their marketing campaigns to just one group of people. This is why this step is so important. Segmentation allows businesses to effectively divide their entire audience into smaller subgroups so that they can target each of them with personalized content. The Marketing Persona is a fictional characters that represent your ideal customers or prospects. These characters are based on real data and research about your target market, such as their demographics, behaviors, goals, needs, challenges, and preferences.
ACTIVABLE MARKETING PERSONA MANAGEMENT
Marketing persona is different from widely known buyer persona . Segmentation is the act of identifying and dividing an entire audience into niche segments based on certain characteristics. A marketing persona is a composite sketch of a key segment of your audience . Management of marketing persona requires the knowledge of your business' market segmentation (act of identifying and dividing an entire audience into niche segments based on certain characteristics). With Markaiter, assemble and manage your Marketing Personae in folders according to you activation strategy needs. Classify them, by segment, by situation, by location, by time of the year, B2B, B2C, Create, duplicate, change, copy, paste, and more.
