On the basis of clearly identified Marketing Persona, global international teams can compare results across brands, channels, platforms and markets and share this information on a wide basis to improve future activations, and future product developments.
Instead of just focusing on campaigns KPI, mainly understood and managed by expert teams, now all operational departments have access to new clear and very understandable first party data related to the company's Marketing Personae engagement.
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Marketing Persona reports show how a specific audience is performing in a dedicated campaign. Reports include impressions, views and many other KPis, allowing its performance to be evaluated extensively.
STRATEGIC MARKETING PERSONA
FIRST PARTY DATA
Common language
Data generated is about the company's Marketing Personas understood by all. Data needs to be harmonized between brands and markets, and be accessible by both global marketing teams and local teams, including other operational departments.
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More efficient and legible reporting
Better reporting, more accurate, more readable and more efficient from a single source of truth identified by identical Marketing Personae.
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Early audience signals: Easily follow and manage your audiences evolution and put in place the most efficient strategies to discover new trends and new adopters.
MEANINGFUL MARKETING PERSONA
LANGUAGE
A global vision for better decisions at the local level. with one unique standard of in terms of reporting and data analysis.
Everybody understands what is a Marketing Persona, therefore related reportings of Activations become very meaningful to all as they consolidate data from inumerous media platforms and markets.
Know which Persona Marketing engage better at what time of the year and withing which circumstances related to the company's business environment
No need to increase investing in costly data scientist in order to collect and cure scattered data from multiple campaign sources, it is an opportunity to local teams to analyze their data according to their local needs while the global team defines the overall data vision.
