ACTIVATE
MARKETING PERSONA
INTO MULTI-CAMPAIGNS
Create Engagement Strategies
With simultaneous activation of multiple of Marketing Personas and automated generation of simutaneous dedicated marketing persona campaigns.
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Improved Audience Engagement
Because you're targeting precise audience segments with personalised messages, your audience finds you relevant and is more likely to engage and convert.
Automated Budget Management
Discover easily those audience segments with a high potential return on investment, and no longer wasting your budget on channels and segments that don't work.
Better Engagement Planning
Because you know precisely whom you're pitching your product to, you can make improvements based on feedback from that audience segment, fostering focused product innovation thanks to engagement of all departments of the company.
STRATEGIC
MARKETING PERSONA
ACTIVATION
CREATE MARKETING PERSONAS STRATEGIES
Campaigns are driven by Marketing Personae Activation Strategies.
REPORTING ARE MARKETING PERSONA DRIVEN
Identify each campaign by its Marketing Persona with great flexibility and readability.
ENGAGE WITH MULTI-CHANNEL ACTIVATIONS
Markaiter Smart Campaign provides a better way to manage multiple individual Marketing Persona campaigns at the same time from a unique budget pool and unique strategic focus.
MANAGE EASIER
LARGE NUMBERS OF DIGITAL CAMPAIGNS ON MULTIPLE ADVERTISING PLATFORMS
Scaling issues: Excitement of acquiring new clients might cause you to not look into the question of whether you’re equipped to handle a very large number of campaigns on multiple channels at the same time.
Campaign concistancies: When you’re running multiple campaigns for multiple brands or divisions all at the same time, you don’t want to compete against yourself for audiences. or benefit one campaign at the expense of another.
Enhanced targeting strategies: Thanks Markaiter®'s Marketing Persona approach, you can put in place the right targeting strategies at the right time while being able to run and manage easily multiple campaigns on one or multiple channels at the same time.
Strategic new first party data: Activated Marketing Persona results are analyzed in real time and @Scale, according to targeting objectives, in order to automatically adjust remaining budgets.
NEXT LEVEL
AUTOMATED
BUDGET MANAGEMENT
Simultaneous Activation: Everyday, the goal of any campaign manager is to be able manage simultaneously a maximum number of campaigns. For that he needs to analyze individual campaign performances from many aspects. Without the help of AI, the campaign manager productivity will be limited because bids, budgets need to be adjusted all time. Markaiter® is proposing an approach enabling automated management of multiple campaigns at the same time.
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AI-powered Optimization: AI-powered budget optimization of simultaneous Marketing Personae multi-channels digital campaigns.​ Automatically allocate budgets according to the objectives decided by the Marketer.​ Flexible implementation of multiple strategies based on audience targeting and success criteria.
