MODERN MULTI-CHANNEL

DIGITAL CAMPAIGN MANAGEMENT 

​​​

GAME CHANGER FOR SMALL AGENCIES​

Activable marketing personae based on LinkedIn Ads targeting parameters can be a game-changer for small digital marketing agencies, helping them work smarter, optimize budgets, and deliver better results for their clients. ​

SCALABILITY & REPEATABILITY FOR MULTIPLE CLIENTS​

Many agencies work across multiple clients and industries. Once activable personae are defined, they can be reused and tweaked across different accounts, saving time. Helps agencies standardize workflows and quickly scale campaigns. For example: A persona like "HR Directors in healthcare companies" can be slightly modified for another client targeting HR Directors in education.​

BETTER CLIENT REPORTING & JUSTIFICATION

Clients expect data-driven decisions, not just guesses. By using activable targeting personae based on advertising platforms targeting parameters, agencies can show clear reasoning for targeting choices. Improves client trust and retention by demonstrating structured audience strategies. Example: Instead of saying, "We targeted professionals interested in AI," an agency can say, "We targeted AI Engineers with 5+ years of experience in companies with 200+ employees."

MORE STRATEGIC A/B TESTING & INSIGHTS

With predefined targeting personae, agencies can test different messaging, creative, and offers per audience segment. This structured approach leads to clearer insights on what works best for a given persona. Example: A campaign targeting "CMOs in retail" can run two ad variations: one emphasizing "brand growth" and another on "customer retention," helping agencies refine future messaging.​

CROSS-CLIENT LEARNING & KNOWLEDGE SHARING

With activable LinkedIn personae, agencies can build a centralized knowledge base on audience insights. Insights from one client can inform best practices for others in the same industry. Facilitates collaboration between teams working on similar accounts. For example, if one team discovers that "Supply Chain Managers in Retail" engage more with case studies, this insight can be shared with teams working on logistics software clients.

EASIER UPSELLING & CROSS-SELLING SERVICES

Agencies that master persona-based targeting can use it as a value-add for clients. Can upsell services like audience research, persona optimization, and LinkedIn campaign management. Creates recurring revenue opportunities beyond just running ads. For example, an agency can offer a "Persona Development & Targeting Strategy" package as a premium service.​​​​

LESS BOTTLENECKS

Manage simultaneously acquisition of multiple clients, multiple brands, on multiple advertsing platforms, from a single and centralized place. The best way to minimize bottlenecks and boost efficiency is to operate from a single platform with the same user experience while managing engagement on multiple different platforms for multiple brands and multiple customers